NIKE+ HOUSE OF INNOVATION.

Nike+ created a brand experience for consumers to physically challenge themselves and engage with some of Nike’s most innovative products and technologies.

Marketing at its best!

Crazy cool interactive billboard, created for TNT’s show PERCEPTION

DIRECTOR & PRODUCER MOLLYE ASHER

Updated reel from my co-producer. Talent on the rise!

Interactive Print: Layer Creator

Layar Creator 

Layar release a simplified augmented reality editing service to bring digital connectivity to print media.

REBLOGGED FROM prostheticknowledge:

Layar, the world’s leading mobile augmented reality (AR) provider, today announced the launch of the Layar Creator, a self-service web application for activating print pages with digital content. By simplifying and demystifying previously complex AR technology, the Layar Creator makes it quick and easy to bring once static pages to life with videos, links and “Buy” buttons that readers can view with their smartphone.

In a matter of seconds, anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform. When readers view activated pages with the Layar app, these buttons appear on top of the page, enabling deeper engagement and direct commercial opportunities as the printed page becomes a point-of-sale. 

You can find out more about the service here

MUSIC MONDAYS: Gary Clark Jr

Ridiculously inspiring, just signed up for more guitar lessons! Lol. GCJ just might be the next Hendrix…check him out.

Another festival premiere for LITTLE ONES!

Produced by M. Asher and Nana B!  LO will be screened this summer at the Provincetown International Film Festival.  Come check it out!

VPWA: Safe Water for Children!

The non-profit that I’ve been working with for the past year, Volunteer Partners for West Africa, is running a clean water campaign for their newly constructed Children’s Centre.  Please click the link above  to learn more and donate.

OGILVY’S NEW BRANDED ENTERTAINMENT MEASUREMENT MODEL

A necessary evil…

MUSIC MONDAYS: Fun.

Monday and fun in the same sentence…I know, a total oxymoron. Ha!