Layar, the world’s leading mobile augmented reality (AR) provider, today announced the launch of the Layar Creator, a self-service web application for activating print pages with digital content. By simplifying and demystifying previously complex AR technology, the Layar Creator makes it quick and easy to bring once static pages to life with videos, links and “Buy” buttons that readers can view with their smartphone.
In a matter of seconds, anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform. When readers view activated pages with the Layar app, these buttons appear on top of the page, enabling deeper engagement and direct commercial opportunities as the printed page becomes a point-of-sale.
The non-profit that I’ve been working with for the past year, Volunteer Partners for West Africa, is running a clean water campaign for their newly constructed Children’s Centre. Please click the link above to learn more and donate.
Directed by K. Nikolova, Produced by M. Asher, and Associate Produced by yours truly, Nana B. FLW won the $10K Grand Price for Narrative Feature at the 2012 Dallas International Film Festival. More info here: